0102030405
Shengtong Catering: Inheriting Traditional Chinese Cuisine, Empowering Global Gastronomic Innovation
2026-06-26
Rooted in Tongguan, Shaanxi Province, the hometown of the renowned Tongguan Roujiamo, Shengtong Catering Management Co., Ltd. has grown into a modern comprehensive catering enterprise integrating traditional cuisine inheritance, intelligent food production, global supply chain distribution, brand chain franchising and cross-border trade. Founded in 2012, the company has dedicated more than a decade to inheriting exquisite culinary craftsmanship and upgrading its industrial system. Committed to presenting authentic traditional Chinese folk cuisine to global consumers, it strives to build a world-famous Chinese fast-casual brand.
Upholding the development philosophy of "innovation on tradition and rejuvenation of ancient flavors", the company centers on the century-old traditional craftsmanship of Tongguan Roujiamo and develops over 40 classic Shaanxi specialty snacks, including cold noodles, noodles, Scallion Pancakes, and set rice meals. The signature Tongguan Roujiamo is renowned at home and abroad for its unique crispy, layered and melt-in-your-mouth texture. Made through dozens of elaborate traditional procedures including kneading, rolling, layering and winding, its thousand-layer crust turns golden and crispy after baking with crumbs falling off easily. Paired with tender meat filling and rich gravy, it perfectly restores the authentic and mellow flavor of traditional Chinese folk cuisine with a distinctive and lingering taste.
The globalization of traditional craftsmanship is backed by solid modern industrial strength. Shengtong Catering owns a standardized intelligent production workshop covering 26,600 square meters and is equipped with the industry’s first professional production lines for frozen Tongguan Roujiamo crusts, with a daily production capacity of 600,000 frozen crusts. The enterprise realizes standardized, large-scale and automated mass production. While fully retaining the original flavor and unique taste of handmade delicacies, it unifies product quality, shortens production cycles and controls supply costs, laying a solid industrial foundation for global brand layout and large-scale product export.
After years of steady development, Shengtong Catering has established a mature and sound global business system. At present, it has more than 600 chain stores nationwide and 3 overseas stores. It owns well-known sub-brands including Shengtong Catering, Tong Shisan and Tong Weifang, enjoying high popularity and favorable consumer reputation in the domestic catering market. Leveraging its full industrial chain advantages covering food research and development, intelligent production, online and offline sales, as well as cross-border export, the company’s products are sold to 25 countries and regions including the United States, France, the United Kingdom, Australia, Italy and Spain, enabling authentic Chinese specialty snacks to break geographical barriers and enter the global consumer market.
Quality is the core foundation of the brand’s global development. Shengtong Catering strictly implements international food safety management standards in the whole process of raw material selection, processing and production, finished product inspection and cold chain transportation. As a national high-tech enterprise and an A-level tax credit enterprise, the company standardizes every production procedure to ensure stable, safe and high-quality products, winning extensive trust from global partners and consumers. With excellent product quality and exquisite craftsmanship, the brand has been highly recognized by the industry and once served as the official catering cooperation brand for film and television shooting, fully demonstrating the unique charm of Shaanxi folk cuisine to the world.
Based on the global market expansion strategy, Shengtong Catering actively promotes the internationalization of traditional Chinese catering culture. Breaking the development limitations of traditional manual catering, it empowers century-old exquisite craftsmanship with modern industrial technology and global supply chain systems. The company provides standardized, replicable and exportable Chinese fast-casual products and brand franchise solutions, continuously delivering high-quality Chinese delicacies and professional cooperative services for overseas catering distributors, franchise entrepreneurs and global consumers.
In the future, adhering to the mission of "promoting traditional Chinese cuisine to the world", Shengtong Catering will continuously optimize industrial production technology, enrich product lines and expand global cooperation channels, striving to become a benchmark enterprise for the international development of Chinese folk catering. We sincerely welcome partners from all over the world to carry out in-depth cooperation in product export, brand franchising and customized catering services, and jointly share the broad global market of traditional Chinese cuisine!